There are two different kinds of coupons: Manufacturer Coupons and Store Coupons. A manufacturer coupon is a coupon issued by a manufacturer that offers a free item or a specific amount off the purchase price of one or more of a manufacturer's products. The words "Manufacturer Coupon" will be printed on the coupon. A store coupon is issued by a specific store for use only at that retailer. Store coupons tend to be dollar-off savings or percent-off savings like “20% off a baby purchase.” Unlike manufacturer coupons, stores do not get reimbursed when you use a store coupon — they absorb the hit!